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Nice to meet you —

Shawn Antonio is a Product Designer III based in Toronto, Canada.

I'm a strategic UX Designer specializing in creating impactful, research-driven digital products. Formally trained in graphic communications, I bring a strong foundation in cohesive, cross-platform storytelling to each project.

My experience

Years, product design

4+

Years, design industry

7+

Currently

Designing tools for providers and clients across 200+ behavioural healthcare networks at Qualifacts (formerly OnCall Health).

About

Experience

Product (UX/UI): 4+ years / Brand & Marketing: 3+ years
L3 – Product Designer, Qualifacts (2024 – Present)
L2 – Product Designer, Qualifacts (2022 – 2024)
L1 – Jr. Product Designer, OnCall Health (2021 – 2022)
L2 – Digital Designer, Feed Agency (2020 – 2021)
L2 – Designer, Skrumble Technologies (2019 – 2020)
Design & Marketing Assistant, CentreCorp (2019)
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Marketing & Design Coordinator, Small Arms Society (2018)
Branding Apprentice, Shadowblast (2015)

Skills & Qualities

How I excel through research, design, and product strategy
Research & analysis
Journey mapping
Workflow analysis
Stakeholder interviews
Competitive market analysis
UX, UI & visual design
Accessible design
Cross-platform design (web, mobile, tablet)
Design systems
Interactive prototypes
Responsive design
UX writing
Product strategy & collaboration
Feature prioritization
Design QA review
Working within dev constraints
Agile workflows

Approach

My design ethos, how I think, and how I work with others
Design for everyone
I design with accessibility and real-world behaviours in mind, ensuring every experience is grounded in the user's needs.
Think in systems
I simplify complex workflows through clear, scalable design systems that bring structure, speed, and consistency to each project.
Be collaborative & accountable
Design has always been a collaborative role to me, so I ensure to adapt to ambiguity and stay hands-on throughout each step of implementation.

Projects

Recent projects

Credible Care EHR: Mobile app rebuild

Re-building the Credible Care mobile app for providers conducting in-person sessions, with MVP launching just 6 months after the project's inception.

2023 / Qualifacts / Mobile, Design Systems, 0 → 1 Launch

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Creating an efficient pre-appointment experience

A virtual waiting rooms solution built for screening clients, flexible appointment scheduling, and easy team handoff.

2024 / OnCall Health / Web, Mobile

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Increasing attendance through personalized reminders

Instant notification system built for appointment reminders and broadcasts, resulting in a +2x increase in email reminders, +2.3x in voice reminders, and +1.5x in SMS reminders.

2023 / OnCall Health / Web, Mobile

Please reach out to learn more about the process and outcomes for this project.

Increasing engagement through digital assets

Landing pages, emails, social posts, physical mail, and banners used by eBay across North America.

2020-2021 / eBay / Marketing & Brand Design, UX Design

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Turning over a new leaf with Westbrook's

A rebrand and new e-commerce website that lead to >50% more online sales within the first month of launch.

2020 / Westbrook's Flower Shoppe / Web Design, Brand Design

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Boosting event turnout for a non-profit organization

A new website to promote programs and events that support the intersection of arts, heritage, and environmental sciences, resulting in a 120% increase in volunteer participation since launch.

2019 / CreativeHub1352 / Brand Design, Web Design

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A visual identity for Colbourne Café & Bistro

Creating a brand for the historic bistro in the High Park neighbourhood.

2018 / Colbourne Café & Bistro (Personal Project) / Brand Design

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